Walmart World Magazine features our winemaker

Walmart World Magazine is Walmart Inc.’s national print magazine that they feature inspiring stories and leadership tips for all to learn from. Our winemaker, Marisa, was fortunate to be selected as Walmart World’s #SparkGoals leader in their Spring 2020 publication.

Every single Walmart in the country, as well as, all corporate associates receive the publication. We are super honored to be part of the Spring issue!

Read the article here:

Forbes Includes our Wines in their “List” Video

Watch how the Forbes staff creates their 30 under 30 list in Food and Beverage!

Winemaker, Marisa, was lucky to be a finalist for this year’s list!

Watch here:

Our winemaker is the cover star for Valley Voices Magazine Nov Issue!

Check out the editor’s review here:

On stands now in NEO OH and Western PA.

Spectrum News 1 shares the RedHead Story

Youngstown Woman Thrives with RedHead Wines
By Alexa Maslowski Ohio
PUBLISHED 10:09 AM ET Oct. 21, 2019

LOWELLVILLE, Ohio —Marisa Sergi says, for her family, winemaking is a tradition.

Youngstown native Marisa Sergi launched her wine company at just 23 years old
The 26-year-old is traveling around the state to promote her signature red blend and rose
She produces her wine out of her family winery, Luva Bella, just outside Youngstown
“I remember so many family members and friends coming over during harvest season, which is now in the fall, making wine just for the household, and it’s so much fun tasting the fresh grape juice right out of the press and I thought, I wanna grow up to be a winemaker,” said Sergi.

She went to Cornell University for viticulture and enology and when she graduated, she started making her own wines.

“So, I thought, oh, I’m a redhead, redheads are sweet and spicy, maybe I can create a redhead label that plays with the flavor profile of varietals that are also sweet and spicy… was more of a show for a passion project for lack of terms, and I turned it into something. Now that’s shared in over 1,500 stores in the tri-state area,” said Sergi.

Today, the 26-year-old is traveling around the state to promote her red blend and rose.

She produces her wine out of her family winery, Luva Bella, just outside Youngstown.

She says she hopes to set an example for residents in the area.

“I think right now, especially with GM Lordstown and Northside Hospital and all kinds of other larger industry is closing, especially in the Northeast Ohio area, we are kind of that underdog right now, but this area so strong that we can really rise above the ashes and try to be creative, because when you’re not on the radar and kind of putting your head down and trying to make the best of your circumstances, really great things could happen,” said Sergi.

She hopes to one day sell in stores across the country, but says doing it right locally is what’s most important.

“The biggest focus I have for red head wine is always the quality of my customers. I’m trying to do my best every year to source the best grapes from California, to infuse it in the next year’s vintage, and really keep on producing something that my customers expect,” said Sergi.

Link to video interview:

Cleveland Plain Dealer showcases growth of RedHead Wine / Brands

“”Marisa Sergi, a third-generation winemaker, studied wine in college and then, three years ago, started RedHead Wine. It’s one of Ohio’s fastest-growing wine firms.” – George Rodrigue, Plain Dealer

Our winemaker has been nominated to be recognized as a “homegrown hero” Congrats!

RedHead Wine is One of the most Successful Businesses from the WE Launch Program

“One of the most successful alumnae of the program – at least in terms of her product’s reach – is Marisa Sergi, founder and winemaker of RedHead Brands LLC, winner of the $5,000 grant for WE Launch’s fall 2016 cohort.

Sergi had just moved back to the Mahoning Valley when she learned about WE Launch on Instagram. She was still in the early stages of launching Redhead and it was in about 100 stores at that point.

Today, Redhead is in 1,500 stores in the tri-state area, including about 150 Walmarts, having been selected to participate in the retail giant’s Investing in American Jobs initiative in 2017. The company is also preparing to launch its third wine, a sweet rosé, and is in conversations to expand to Kentucky and Tennessee. “

PBS Cleveland / Idea Stream features RedHead Wine – Video

“FAMILY TRADITION: Redhead Wines is an offshoot of the third-generation winery, L’uva Bella, located outside Youngstown. Owner Marisa Sergi studied winemaking at Cornell University and was determined to make a name for herself in the wine industry.

“I decided why not make a label based on being a redhead. Kind of embracing your inner sassiness,” Sergi said.

She founded the brand when she was 19 years old.

BEST TIME OF THE YEAR: “We’re a California-style winery,” Sergi said.

Redhead purchases all of their grapes from California and presses them in house.

“I think the best part of being a winemaker is working harvest,” Sergi said. “It’s a little messy. Your hands might turn purple or you might get sprayed in the face with wine that isn’t degassed properly. But it’s all worth it.”

SEIZING THE MOMENT: Sergi said being a young female in a profession typically dominated by older males comes with challenges, but she embraces being a wildcard.

“A lot of people might assume I might not be educated or don’t know what I’m doing,” Sergi said. “I think I’m a wine distribution expert now. And I really know food science and winemaking. It’s really cool to be that wildcard. It’s hard to forget a redhead, so I have that advantage.”

THE FUTURE LOOKS GRAPE: Sergi has relocated to Cleveland to be closer to her distributers and has focused on expanding Redhead’s regional reach.

“Definitely would love to see our wines distributed around the country, but for me, I like to take it one step at a time,” Sergi said. Redhead currently distributes throughout Ohio, West Virginia, and Pennsylvania. Sergi expects to have her wine in Kentucky and Tennessee in 2020. “

Link to video / story:

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Harmon Brothers: From Poop to Gold Podcast ft. Marisa Sergi

From Poop to Gold Podcast – by the Harmon Brothers

Benton Crane, of the Harmon Brothers, interviewed our winemaker, Marisa, while they were both at Skysprout summit in Columbus, Ohio. Take a listen to learn about what it takes to build a wine company and much more!

Link to listen:

***Side note – if you listen in….we did hire a new full-time winemaker to help team redhead! Crisis averted 🙂

Tag Team Up Podcast –

Click to listen:

“On today’s show, Marisa Sergi from RedHead Wine shares her story on how she has built a successful wine brand at the age of 19!

Sit back, open up a bottle 🍷, and listen as Marisa shares her incredible story.

After just 6 years from starting her wine label “RedHead Wine,” Marisa has worked hard and created an impressive path to success. She was recently featured as a guest speaker at Sky Sprout Summit and she was also invited to speak at Wal-Mart’s Open Call annual event!

On today’s show, Marisa shares about the challenges of marketing in a crowded food & beverage space where the competition is fierce. She shares her secrets on keeping her brand top of mind for her distributors and retailers.

Marisa has built an incredible following on multiple social media platforms. She shares about how integrity, honesty, and authenticity can have a tremendously powerful impact when sharing your story on social media.

Marisa’s skyrocketing success doesn’t seem to be stopping anytime soon. Because of her work ethic and how she always goes the extra mile for her distributors and retailers she was able to dramatically expand her local business, hire new people and get into even more markets than before. Her story is one to keep tabs on FOR SURE!”