"YOUNGSTOWN, Ohio – RedHead Brands LLC will expand its distribution through the Walmart retail chain to 100 stores in Ohio and most of its West Virginia stores.
In addition to expanding distribution of the RedHead Red brand, the retail giant will add RedHead Rosé and L’uva Bella Winery’s Purple Rain Concord wines to those locations as well, says Marisa Sergi, chief financial officer at L’uva Bella and CEO/winemaker for her Redhead Brands wines.
RedHead Rosé and Purple Rain Concord will be shipped as soon as next week to the 60 Ohio Walmarts where RedHead is already sold, Sergi says. The three brands will begin entering the new locations over the next two to six weeks.
The deal will put the wines on the shelves of more than 150 Walmart stores, according to a Walmart news release. Overall, RedHead is in 600 locations, Sergi says. "
RedHead Winemaker at Walmart #5185