"L’uva Bella owners joined the wine trail this year because they saw how wineries came together to promote the local industry “and we wanted to be part of that,” said Marisa Sergi, chief financial officer at L’uva Bella, and CEO and winemaker for RedHead Wine. The third-generation winemaker’s father, Frank Sergi, founded L’uva Bella in 2001.
The wine trail is a boon to the area because it “offers something unique for our communities to do,” Sergi said. From a business perspective, it promote the wine culture in the region, which she said is a very “family-oriented industry.” Rather than nurturing a “cutthroat business attitude,” regional winemakers are open-minded and eager to share ideas and help each other grow and promote the area as a whole, she said.
“Yes, we are competing against the local wineries, but it’s more of a community effort,” she said. “We’re very excited to see what the impact is going to be, especially this year.”
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