Congrats to our winemaker for making Success Magazine's, first ever, 30 under 30 list!
RedHead Wine will be served at the winery through an exciting partnership. Read more here: https://businessjournaldaily.com/charbenays-provides-preview-aims-for-mid-june-opening/?fbclid=IwAR2Yr-EdRCQRxbSLR02uBE5Gdtu3Gc1svjt98yfaQ6bSVs4DGUdl5cX9GE8
"LOWELLVILLE, Ohio - Marisa Sergi has become almost the poster-child for entrepreneurship in the Valley, and her RedHead Wine brand is expanding its reach yet again.
She's only 25 but has big plans for what's next.
Whether it's putting in the work at her family's winery or showing off her own brand on social media, Sergi is always pushing toward what's next.
"My goal is really simple. As long as you're moving forward; it could be baby steps, it could be big steps, it's something that I want to strive for," said Sergi.
She created RedHead Wine at 19-years-old while she was still an undergrad at Cornell and it's been a steady climb ever since, especially after Walmart started carrying one of her varieties.
"Sometimes I feel like it's not even real because it's a dream come true," said Sergi. "I've been able to survive my year and a half test market with Walmart with RedHead red blend."
Now, Walmart is adding two more of her wines; the RedHead Rose' and Purple Rain concord, this one under her family's L'uva Bella label.
"We are so excited to be able to share our wines beyond Youngstown," said Marisa's mom, Ruth Sergi, who owns L'uva Bella Winery and Bistro in Lowellville. "We hope that we will attract out of towners to come visit us."
Everything is made at the warehouse at L'uva Bella. It is always a busy place, and that is only going to increase down the road.
"The more we grow, the more people we could hire locally," said Marisa Sergi.
The plan is to double or even triple the warehouse space in 2020, another part of the steady march forward for the 25-year old entrepreneur in an industry where that age-range is the exception, not the norm.
"It's all about the mindset," said Sergi. "You could be 40-years-old, you could be 21-years-old. It doesn't matter. As long as you have the determination and you put in the hard work, you could be successful at any point in your life."
That point of view and this success are two of the reasons she's become a hot commodity when it comes to speaking engagements. She'll be a featured speaker at the Walmart home office in June along with the SkySprout Summit in July.
"Everything's coming together. I still feel like it's too good to be true. Sometimes you only dream about opportunities like this, but when it's handed to you, it's just one of those moments where you need to take a deep breath and appreciate every moment," said Sergi.
Which in her case means taking a moment to stop and smell the Rose'.
You can learn more about Sergi and RedHead Wine on the company's website, or follow along on social media."
Link to news story + Video: http://www.wfmj.com/story/40436932/valley-made-redhead-wine-expands-walmart-offerings
Take a listen to our winemaker's recent podcast interview! She speaks about how to be confident and parts of the crazy RedHead journey!
the "Make Yourself Podcast" series is available on Spotify, too.
"Is it possible that the mere mention of free hot wings could alter one’s destiny? For Marisa Sergi, the answer to that question was a resounding “Yes.”
As a student at Cornell University studying enology and viticulture, Sergi had been developing a unique wine blend as her capstone project for graduation, but never imagined it would turn into a full-blown business. That all changed when Sergi got an email about a student entrepreneur organization's meeting offering free hot wings..."
To listen to the podcast of our winemaker, Marisa, chatting with radio personality, Mo Ray, click here:
“We are motivated to share good wine and good times with people in northeastern Ohio and be able to jumpstart new opportunities as well as unique events for our community,” said Marisa Sergi, chief financial officer at L’uva Bella, and CEO/winemaker for her Redhead Brands wines, which will be offered at CharBenay’s. “We want to do everything that we can to make sure businesses are successful, especially with all the closings we have had and job loss in the area.”
Additionally, the partnership will provide an opportunity to expose the L’uva Bella and Redhead wines to consumers who have been curious about them. “With Warren being 40 minutes away form L’uva Bella, we will be able to have people who have wanted to come but haven’t had the chance,” she said.
"L’uva Bella owners joined the wine trail this year because they saw how wineries came together to promote the local industry “and we wanted to be part of that,” said Marisa Sergi, chief financial officer at L’uva Bella, and CEO and winemaker for RedHead Wine. The third-generation winemaker’s father, Frank Sergi, founded L’uva Bella in 2001.
The wine trail is a boon to the area because it “offers something unique for our communities to do,” Sergi said. From a business perspective, it promote the wine culture in the region, which she said is a very “family-oriented industry.” Rather than nurturing a “cutthroat business attitude,” regional winemakers are open-minded and eager to share ideas and help each other grow and promote the area as a whole, she said.
“Yes, we are competing against the local wineries, but it’s more of a community effort,” she said. “We’re very excited to see what the impact is going to be, especially this year.”
Read more here: